Direct Response Marketing, Why The List Outweighs the Copy, and The Advertising Solution, with Brian Kurtz and Craig Simpson [PODCAST 98]
In this episode of Growth to Freedom you will discover the power of direct response marketing, why the list outweighs the copy, and the Advertising Solution from two experts in the field, Brian Kurtz and Craig Simpson.
Brian Kurtz is a direct marketing expert with over 20 years experience that has overseen the mailing of over 1.3 billion direct mail pieces, has invested more than $80 million on direct response ads, and has helped sell over 3 million books using direct response tv ads. He’s definitely an expert when it comes to direct response marketing and strategy.
Craig Simpson is the founder and owner of Simpson Direct, Inc and he helps entrepreneurs use direct mail to generate more leads, sales, and profits and has nearly 20 years of experience, coordinates about 300 projects per year, and markets everything from auto and RV
dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, health & beauty products, and more.
Brian and Craig can certainly show you how to generate more leads, sales, and profits using direct response marketing. And, as a bonus, you’ll discover how you can get access to a series of bonuses to help you improve your sales, copy, and sales.
Here’s a glimpse of what you’ll learn in this show: My introduction of two outstanding world-changers and influencers: Brian Kurtz and Craig Simpson; [0:32] Brian’s background: his greatest superpower - over-delivery; [2:13] Craig’s super power: direct mail campaigns; [7:20] Why Craig loves the feedback of direct mail; [10:24] Brian’s lowest point in business and what he learned from it; [13:16] Craig’s lowest points and how he responded; [17:27] The biggest mistakes direct response marketers are making; [19:31] Why do so many people forget about direct mail marketing? [24:13] The great resources Craig and Brian offer; [29:05] The importance of testing for better sales conversions; [32:05] The game-changing strategies both guys have used in past months; [32:56] Resources mentioned on this episode: www.TheLegendsBook.com - get the book for yourself! Simpson Direct BOOK: The Advertising Solution BOOK: Ogilvy on Advertising BOOK: Breakthrough Advertising BOOK: How to Make Maximum Money in Minimum Time BOOK: Scientific Advertising DOCUMENTARY: Everything is Copy
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Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.
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People mentioned on this episode: Joe Polish Brett Adler Chris Farrell David Ogilvy