About this episode: Louis Jonckheere is Co-founder and Co-CEO of Showpad. Showpad activates millions of pieces of content for over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Topics we discussed included: What types of content works best to drive sales prospect engagement? How Showpad uses a 14-day free trial and “Soft Contracts” The importance of video for your sales and communication Company culture and hiring practices Customer engagement and customer success Podcast Topics & Notes: 0:00 - Introduction to this episode 3:00 - How Louis answers: “What do you do? What is Showpad?” 90% of sales and marketing content is going unused 6:00 - Using modern sales tools to gain better insight into customer engagement with marketing tools 9:00 - What’s the ONE content piece a startup should build and use for sales? (Hint: It’s video!) 12:30 - Using video messages with clients 14:30 - Account-based sales and marketing & designing a landing page for each customer (a.k.a “Showcase”) 17:30 - Using Facebook Live, social media & texting 20:30 - Why a 14-day free trial (vs. 30-day free trial or freemium) and “Soft Contracts” 24:45 - Customer Success & Engagement 28:00 - Company culture & hiring techniques 35:00 - Corporate social responsibility as a startup & The Showpad Cares program 39:00 - Biggest lesson and mindset transition from early stage CEO to growth mode, and Showpad’s decision to move to the US 43:00 - Where to go for peer support, help and advice Websites & Resources mentioned in the podcast: Showpad SalesQualia SaaStr Jason Lemkin The SaaS Founder Email Group (closed group, invite only)
Find Louis across the interwebs here:
LinkedIn: www.linkedin.com/in/louisjonckheere Twitter: www.twitter.com/louisjonckheere