Recently, I sat down with Carter Hostelley and Karri Carlson from Leadtail to talk about how Leadtail social insights helps marketing and sales leaders develop the right social, content and engagement strategy to reach their targeted buyers. I first learned about Leadtail when Carter reached out to me on Twitter and asked if I'd be interested in their How Sales Leaders Engage on Twitter insights report. Of course, I was immediately interested. The report, which was a collaboration with Hoover's, provides fresh insight into how sales professionals are embracing social media to better perform on the job, share what interests them and engage in conversations with customers, prospects, and influencers.I found the report to be extremely insightful. And, of course, I was pleasantly surprised to see my name on the list of people that sales leaders mentioned most often on Twitter. Nice! Get your copy here. I'll know you'll find it worth the read.
During the interview, Carter, Kari and I talked about: Why the right kind of content is so important to your social engagement strategy. Why they decided to publish these insights reports and whom they are meant to benefit. The methodology behind the reports. What influencer marketing really means. How social insights reports benefit salespeople. Leadtail is an innovative company with ideas about content marketing - what works and what doesn't. Enjoy the interview!