The more interesting something seems, the more likely you are to engage with it emotionally. Interest and emotion are hard to keep separate -- the closer you look, the more your rational mind can begin to give way to the whims of like and dislike. And boy, have we ever started to "live in interesting times."
An understanding of social mood is not a superpower that allows emotion-free insights. Yet, it can help equip you with an analytical perspective, to help distinguish facts from fake-news fiction. Listen on and see if you agree.