Proof.
It's the one element in marketing that separates the winners from the losers.
It used to be easy to fake it.
You could photoshop income statements and write your own testimonials.
Nowadays, it's different.
People don't fall for these tactics.
There is only one way you, an ethical marketer, can prove how legit you are to your audience.
And this way is revealed to you in today's podcast.
