This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different.
About Brody Dorland
Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. Everyday, Brody works closely with content teams inside of such companies as Red Bull, Samsung, Mercedes Benz, Ben & Jerry’s, AARP, and The National Geographic Channel to help them improve their content planning, production and publishing processes.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
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