On this Saturday’s episode of MotortradeRadio.com, Philip Nothard and Derek Blair discuss the week’s headlines from Motortrader.com, Thursday's Driving Digital conference and the AM Awards at the ICC in Birmingham.
The headlines include how augmented reality, the blending of virtual reality with real life, will become a vital tool in new vehicle sales processes over the next five years.
They also look at reports that dealer profitability fell 11% to £178,000 in 2016 as dealers pumped more new cars through the system for less margin. Plus, Oodle Finance is targeting dealers and the used car finance market with £60m of funds from investment firm KKR.
In another news, Motor Trader announces the launch of the Motor Trader Industry Awards 2017, with over 20 categories celebrating best practice in the car retailing business and finally, Philip and Derek discuss and share the winners of the AM Awards 2017.
And finally, Derek holds the first face-to-face interview with Neil Addley, Managing Director Trusted Dealers, who shares the activates and presenter’s insights, from the NFDA Driving Digital Conference.