If you aren’t a value add, you’re a depreciation. How do you ensure you’re a good client advocate? How do you align yourself more closely with the client’s needs and motivators? On this episode we share thought-provoking questions you should be asking yourself to improve your business, and bolster your value add.
One of the big value propositions of an agent is the absorption of the pain and hassle. -Matt Johnson
Takeaways + Tactics
To avoid that “now what” feeling ask yourself what happens right after a client hires you.
Part of your job is to absorb stress on behalf of the seller. To make that less stressful for you, build systems into your business.
Having three letters after your name means nothing if you’re not working on your business by getting regular training and education.
At the start of the show, we answered a question about the best way forward when a seller dies, and your value prop to a FSBO client. Next, we talked about protecting your commission, and questions you should be asking yourself to be a better service provider. We went on to talk about the importance of partnering with a more experienced agent when you’re new to the business. Towards the end of the show we talked about whether or not it’s necessary to join a team when you’re starting out.
We also shared insights on;
Your value add to sellers and how to leverage it Why it’s easier to work with a client who has something driving them The importance of documenting your success with clients The necessity of an onboarding process Working on the business vs. working in the businessIt’s really hard to be a good advocate for your client when you don’t know what you don’t know. - Matt Johnson
A certification comes into play when it helps you understand at a very deep level, who your ideal client is, and what makes you different. - Matt Johnson
The role of an agent is to advocate on behalf of the client. All the training you acquire and the work you do must go towards that. When you don’t have a lot of experience in the industry, partner with someone who does. Work on your business as much as you work in the business, put effort towards knowing your ideal client better, and having clarity on what makes you different.
