Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories.
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In This Episode
Why compelling stories start with engaging characters How to use celebrities for education and entertainment Why it’s key to create high stakes for your story How to enhance your brand story with by clarifying your theme Why social media is an important part of being heard How to keep your audience on their toes with uncertain outcomes
Resources
Joel Bach Joel Bach on Twitter, @bachchoy Years of Living Dangerously 60 Minutes Don Hewitt David Gelber An Inconvenient Truth United Artists National Geographic Sunrun Katharine Hayhoe Greenpeace
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