Welcome to episode 24 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio
This week I look at the launch of the British Podcast Awards, some of the challenges faced by podcasters in China and three 3 hidden lessons of top podcasts that could help your own podcast stand out.
Websites and articles mentioned in the show:
British Podcast Awards launched - https://www.britishpodcastawards.com/blog/2017/2/5/british-podcast-awards-launch
Why does Podcasting in China seem to only have a limited appeal? - http://en.yibada.com/articles/190209/20170130/podcasting-china-why-limited-appeal-podcast-economy.htm
This Un-American Life: China’s Struggling Podcast Industry. What’s keeping Western-style podcasts from carving out a mobile entertainment niche in China? –[ http://www.sixthtone.com/news/un-american-life-china’s-struggling-podcast-industry
Spreaker updates download counting methodology to meet IAB guidelines - http://podcasternews.com/2017/01/31/spreaker-updated-how-it-counts-downloads/?utm_campaign=Revue%20newsletter&utm_medium=Newsletter&utm_source=revue
Spreaker Listener Analytics document - http://help.spreaker.com/kb/stats-and-analytics/listener-analytics-introduction
PodcastOne and Edison Research project looks at how effective brand advertising is in pod casts - http://rainnews.com/podcastoneedison-study-reveals-effectiveness-of-brand-advertising-in-podcasts/
Mark Ramsey discusses radio’s lost podcasting opportunity - http://www.markramseymedia.com/2017/02/radios-lost-podcasting-opportunity/
Jay Acunzo, for the Content Marketing Institute, 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out - http://contentmarketinginstitute.com/2017/01/lessons-top-podcasts/
The show-notes for this episode are at http://www.richarddally.com/24
Contact me:
Twitter: @richarddally
