The Bourbon Community Roundtable #6 discusses Beam sales tactics with OGD114 news, Buffalo Trace OFC conspiracy theories, and is there a bias towards NDP/MGP when buying off the shelf.
Show Notes:
Blake from Bourbonr.com, Nick from BreakingBourbon.com and Kerry from Subourbia.com. OGD 114 is here to stay. Another Beam ploy to drive shelf sales. There’s been no shortage of getting your chance to buy raffle tickets for the Buffalo Trace OFC bottles. They carry a suggested price tag of $8-10k. Is there a hidden motive here by Buffalo Trace? A clever coup by BT to bring a bottle to market valued at $10k then release more OFC to the general market at $1k and call it a bargain? NDP, MGP, and the bias. Do you hold a grudge against NDPs and refuse to buy? Or are you a believer that the flavor can come from aging and finishing rather than the distillate. Bruce Schwalm: Question for the panel: If we geeks are the 1% of the drinkers, why aren't we more focused on the art and less on the marketing?