Michael Stradford is an entertainment-industry executive for the last three decades spanning through music, radio, DVD, film, television and interactive. He's at Warner Home Entertainment as director of creative services right now, but before that, he was at Big Air Studios, which is a film distribution company. And before that, he led the digital production and development team for Crackle at Sony Pictures. He produced groundbreaking digital movie projects (Angel of Death), won awards for that; he's progressive, and he's done some extraordinary things. He's a pioneer for all kinds of added-value materials for DVD at a time when people didn't even know what that was. This man has done a lot.