The goal of marketing is to make sales irrelevant, and branding is a huge part of that. How do you leverage your superpower? What are the top things you should be doing in branding? How do tone, voice, medium and frequency play into your activities? On this episode, branding expert, Chris Craft is back to share on creating your content and igniting it. He also gives us a glimpse into what it’s like to work with a marketing professional.
If you can’t look someone in the eye and explain why they should hire you, you will have nothing but problems in real estate. -Matt Johnson
Takeaways + Tactics
Branding basics: know what makes you stand out, have a website and a plan for consistent content.
Leverage LinkedIn by using it to publish value driven content that reaches the groups you’re a part of and people who follow you.
Marketing automation and editorial calendars mean that posting frequency takes care of itself.
At the start of the show, Chris shared top 3 things an agent should be doing in branding, and the importance of finding your superpower. We shared on the importance of marketing to the right list and how marketing is meant to make sales irrelevant. Chris also shared on social media content frequency, tone, style and voice. He went on to share on why you need an editorial calendar, and using LinkedIn in your branding.
Chris also gave his insights on;
You are your own marketing vessel. When you align your message, market and medium - you can make sure you own a space in the consumer’s mind. Content allows you to add value and build credibility, especially when you write, create and share to edify, not sell.
If you are marketing to the wrong list you will not get clients. -Matt Johnson
What better way to stick to the consistency than having it written down somewhere? -Chris Craft
Chris Craft is a Christian, husband, father, author, speaker, and founder of Nao Media. Craft approaches all things, including his writing projects, from a Christian worldview. He writes on faith, gratitude, marketing, and business. Chris and his team at Nao Media have branded, marketed, and strategized for real estate professionals with much success. His new book, The Foundation: Branding for Successful Real Estate Professionals, is available for purchase now. Go to craftwrites.com for more information or craftwrites.com/marketing for marketing content.
To buy Chris’ latest book go to The Foundation Book website