The social media waters are highly competitive and shark infested. How do you stand out when there are so many people competing for your audience on social media? How do you approach posting content on different platforms? Why is story the central piece of social media and marketing success? On this episode, entertainment industry expert Louie La Vella shares on making yourself a celebrity in your industry.
There’s so much noise out there, the traditional ways can get lost quickly. -Louie La Vella
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Takeaways + Tactics
People with a Snapchat following could have 30% more followers if they built the same following on Instagram.
Facebook, Twitter, Snapchat and Instagram have different contexts. How you articulate and execute your story depends on the platform you’re using.
Viral content happens in the extremes: happy or sad. The middle ground is good content but extreme posts are important to sprinkle in too.
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At the start of the show Louie shared some insights on how to use Instagram and Snapchat differently. Use Snapchat to “post the gears behind what you post on Instagram.” He also shares why it’s better to build your following on Instagram, and how to check analytics on Snapchat and Instagram. He also shared on why you need to watch how much you advertise on social media. Louie went on to talk about how to discover your standalone by knowing your wins, failures, audience and where your audience plays. Towards the end of the show, Louie shared how you can use Facebook advertising to target publications.
Louie also shared insights on;
Why Instagram is more of a branding tool than a sales tool Why people gravitate towards storyline The questions you can ask yourself to find your story How viral content happens How to differentiate your content for each platform---------------------------
You’re not going to sell to everyone. - Louie La Vella
You can be your own personal celebrity. -Louie La Vella
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With so many people on social media, unique storyline and personality decide who people follow and gravitate to. In overly competitive waters, being who you are and showing that off helps you connect to your true fans. Treat your social media as a chance to build your brand and authority. Each platform must have different content, so there’s actually a reason for people to follow your different accounts. People are watching you as a reality show, so give them something interesting and valuable to see!
Guest Bio-
Louie is where the entertainment industry turns to for out-of-the-box bursting ideas. He Turns dead venues into packed venues, slow ticket sales into sold out shows, independent musicians into major-label-ass-kicking brands. Louie takes those amazing stories, experience and knowledge to all business categories. Go to louielavella.com for more information or follow @LouieLaVella on Twitter and Instagram.
