Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for non-profit peer-to-peer fundraising is changing rapidly with technology, and we discuss actionable tips and scaleable strategies you can use right now. I’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, as she shares wealth of expertise on the top Peer-to-Peer technologies out there today.
Topics discussed this episode:
Current Peer-to-Peer landscape and portfolio style approaches Novel ways of engaging with fundraising participants New technologies and tools in the donor space Virtual events and DIY fundraising Changing donor demographics Tips for getting started in new peer-to-peer fundraising strategiesResources:
Blackbaud - Twitter #raiseandengage
https://mymarathon.bhf.org.uk/
Quotes:
“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez
“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez
“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez
