Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their money. With 20 years of global retail experience as a practitioner, analyst, and consultant, Rob sheds light on the biggest transformations in retail. He also explains the latest retail transformation data from a new Salesforce and Accenture report. Not in retail marketing? These transformations are coming to your industry soon, so listen up.