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If you want to transition from agent to business owner, you have to shift from leveraging your own skills to leveraging other people. -Matt Johnson
The average agent is in danger of being swept out of business at the next market correction. How do you hold onto the clients you have, and set yourself up to increase your market share? What filters and rules will steer you towards your most productive and profitable real estate career? On this episode, we discuss the book All I Want to Know is Where I’m Going to Die So I Don’t Go There, and we answer audience questions about cold calls, leverage and nurturing your database.
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Takeaways + Tactics
Decision making filters help you eliminate bad calls so you're only ever choosing between good decisions and great decisions.
Whatever decision you make, look at the opportunity cost. If you say yes to something what are you saying no to?
If you’re not forming and maintaining real relationships with buyers and sellers, the big players will sweep the market at the next correction.
Just because something is hard to learn doesn’t mean you shouldn’t try to apply yourself to learn it.
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At the start of the show, we answered questions about prequalifying sign calls, and firing a seller who came from a referral. Next, we shared on using filters and rules to eliminate bad decisions, and steer your way towards the right ones. We also discussed cold calls and where people max out in terms of profit. We went on to discuss the importance of working on tonality when you do calls.
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We also shared insights on;
How to handle the voice in your head telling you not to call your sphere The importance of looking at the opportunity cost of the decisions you make How to avoid being taken down at the next market correction How to select a CRM------------------------------
The people who make money off of cold calls will max out at somewhere between $150k and $350k. -Matt Johnson
The way to make millions is by getting leverage, and getting things done through other people, not maxing out your personal productivity. -Matt Johnson
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Refining your service offering comes down to filtering out the things that hold you back.The skill set of calling is valuable, but to scale up a business, leverage is going to be most necessary skill. To set yourself up for the next market correction, you need systems, relationships and to get better at keeping in touch with your database. Ultimately, by staying in your circle of competence you are building the best hammer and that will help you find the right nails.
