You can’t pull someone out of their house, you can only draw and entice them out. -Greg McDaniel
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The real estate market keeps going up, and it’s lulled us into a false sense of security. What can we expect to change? How can we articulate to clients the difference marketing will make if they want to get the highest selling price possible? On this episode we answer these questions and other audience questions about door knocking, open houses and interest rates.
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Takeaways + Tactics
Marketing is the difference between whether a home sells in the sweet spot, towards a lower end of the market, or the higher end of the market.
There’s a bubble in the American economy somewhere that’s propping up real estate values, but it’s not sustainable.
80% of your business lives between the 5th and 12th call.
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At the start of the show we answered questions about following up with unrepresented buyers at open houses and buying leads on Zillow. Next, we talked about the importance of not pushing people to sell, and the fact that we’re likely to have a market correction soon. We went on to share the different price ranges a home can sell for depending on whether it’s marketed or just put on the MLS.
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We also shared insights on;
Our favorite parts about being in real estate The importance of closing the deal only if it’s in the best interest of the client How interest rates are being held artificially low How to do forward work to impress clients-----------------------
You want to be a great consultant with sales skills. -Matt Johnson
The difference I’ve found for selling at the low end or the high end is the marketing that goes into the property. -Matt Johnson
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If you try to pull or push a seller out of a house, or you’ll do is push yourself out of a contract. The key thing is to be a consultant who also has the ability to sell, only when it is the best interest of the client. The burden of proof is on us to show value and professionalism. It’s our job to show clients the difference marketing makes in them achieving their ultimate goal - selling their home at the best possible price.
