The one thing people get wrong about real estate is not treating it like a business. How can agents be trained to become leaders in the selling process? What are the indicators of the coachability of an agent? On this episode, Scott Trembley and Jeremy Janks share on the strategies around people, innovation and marketing in their business, recruitment and leadership.
The customer is not coming to you to for information, they are coming for your advice and for you to lead them through the process. -Jeremy Jenks
Takeaways + Tactics
You’re setting up an agent to fail if they get a lead and can’t follow up with it for 2 hours.
A lot of what gets lost in the lead gen conversation is what to do with a client when you get one.
Mapping out every part of the lead gen and selling process allows you to anticipate the agent’s fear points, and address them proactively.
At the start of the show, Scott and Jeremy shared on the strategy they put in place to get agents motivated to come into the office early. They also told us how their partnership came together, and how ISAs fit into their strategy. We also discussed how people spend so much time chasing business, but not leading it. Scott and Jeremy also gave an overview of how they mapped out the perfect sale, and the different points agents have to hit, as well as the impact of removing fear.
We also shared insights on;
Skill set matters along with accountability. -Scott Trembley
How do we remove fear at each point so they can move right down the road, and be the leader in the process. -Jeremy Jenks
People don’t want to buy, they want to be led. That’s only possible if the agent is able to take ownership of the relationship, and lead the process to the client’s desire. Fear gets in the way of this leadership, so proactively mapping out and thinking in-depth about the agent’s fear points, is an antidote to some of the biggest issues in real estate. Most people live on the fearful side of their brains, completely removing the fear changes how the job gets done.
Scott is the President of the Trembley Group. He has been a leader in the Real Estate industry for 18 years. He has helped over 1500 families find their dream home while producing over $450 million in sales. After training with Scott for a little over a year, none of his agents make less than $100,000 by their second year. Scott has scored #1 nationally, out of 300 sales leaders, during Leadership and Emotional Intelligence testing for one of the nation’s largest builders.
Jeremy is the VP of Sals at the Trembley Group. He has assisted over 400 families find their dream home while producing $75 million in sales in just 8 years, beginning in the midst of the recession. He has created a dynamic training program for new agents, which provides a blueprint for instant success. His primary focus is giving back so that new agents can learn from his path to success.
Go to for more information https://www.thetrembleygroup.com/.
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