Russ and I talk about the importance of writing to your patient persona. What is your patient persona? The patient persona is your perfect patient, or your avatar. When writing to your patient persona, your writing becomes more directed, engaging and valuable. As physicians, we must remember we are not writing to the world, but just one patient at a time.
Russ and Randy
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
Please download us at iTunes and leave a review.
All the best!
Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social