Russ and I talk about the importance of writing to your patient persona. What is your patient persona? The patient persona is your perfect patient, or your avatar. When writing to your patient persona, your writing becomes more directed, engaging and valuable. As physicians, we must remember we are not writing to the world, but just one patient at a time.
Russ and Randy
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Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
