YouTube is only second to Google as the biggest search engine for video. What do you need to start making your own videos? How can videos bring efficiency to listing appointments? How does the medium make you more relatable? On this episode of Real Estate Uncensored, Amy Broghamer is back to talk about opportunities in video and her tactics.
The two things people size up when they meet you right away. They decide if you’re trustworthy or warm and they decide if you’re competent. -Amy Broghamer
Takeaways + Tactics
So many people are out there trying to create content when all they should be doing is documenting what they’re doing.
70% of people prefer to watch a video than read a block of text.
In 7 seconds people can determine whether they can trust you and if you know what you’re talking about.
Imperfect video that doesn’t look professionally produced actually gets more engagement and makes people to trust you more.
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At the start of the show, we shared data on video and why you need to be adopting it into your marketing strategy today. We also shared on the role video can play in getting people to like and trust you. We also discussed finding the right length for your video, “the less you know someone, the shorter your video should be.” Amy also talked about engagement, and we discussed how it makes you more attractive to the Facebook algorithm. Towards the end of the show, we shared on the importance of lighting and sound, and we also talked about video on other social platforms.
Amy also shared insights on;
Video setup and the tools you should use Why you shouldn’t use a script or a teleprompter Long-form vs. short-form content The efficiency of video The drawbacks of Instagram live video--------------------------
The more engagement you get on FB Live, the more the algorithm will know that it’s valuable content. -Greg McDaniel
Implement now, perfect later. -Amy Broghamer
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If people like you they’ll listen to you, and if they trust you they’ll do business with you. You have to start establishing that trust and connection, and if you can do that with video, you’ve got a head start and you’re setting yourself apart right away. The goal isn’t to be have a TV grade video, so don’t worry about how you look or how you sound, just bring value. People will be attracted to how relatable you are.
Guest Bio-
Amy is a Realtor based in Cincinnati, Ohio. Her selling background is one of her major strengths as a realtor, along with her ability to be direct and honest with her clients as well as caring for their needs as she guides them through what can be an overwhelming time in their lives. Go to http://amybsells.com/ for more details.
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To download bonus material, and stand a chance to win a camera go to https://amyb.com/reu/.
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Free download Call-to-Action - Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
