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Everyone’s talking about Four Sigmatic; Time Magazine, Vogue, Forbes, even the New York Times. This super food company’s goal is to popularize medicinal mushrooms by incorporating them in popular products like coffee and hot coco. Basically, they’re nicely tricking us into eating what’s good for us already. Their products launched in the US market in 2015 and are now sold in more than 25 countries.
Today’s interview is with the founder Tero Isokauppila, president of Four Sigmatic. Tero grew up in a farm in Finland where he foraged for mushrooms and learned about natural foods from an early age and he later got a degree in chemistry and a certificate in plant based nutrition from Cornel University. He’s an authority on super foods and natural health and he was chosen as one of the world’s top 50 food activists by the Academy of Culinary Nutrition. So if you’re into food and bio hacking, definitely stay tuned. You’ll never look at mushrooms the same way again.
CLICK HERE for the full transcript
In our conversation we discuss:
“Medicinal mushrooms are extremophiles so they grow in extreme climates.” — Tero Isokauppila [0:13:34.8]
“The promise of some compounds in mushrooms having antiviral and anti-tumor properties is very fascinating.” — Tero Isokauppila [0:35:24.0]
Check out the Four Sigmatic website, FourSigmatic.comConnect with him on Facebook | Twitter | Instagram | YouTube
Additional Links & Resources:
The Tools of Titans by Tim Ferriss Mushroom Academy Cancer Ward by Aleksandr Solzhenitsyn Find My Shroom
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