Rick Kenney, Head of Consumer Insights at Commerce Cloud, is our guest. When it comes to marketing, data beats opinions, right? We’re fortunate as modern marketers to have access to trillions of data points, so we might as well see what the numbers say.
In this episode, Rick breaks down the latest research on how, where, and why consumers are shopping, based on the latest Shopping Index rom Commerce Cloud. From the increase in mobile purchases to showing stronger buying intent, learn about the buying behaviors to which your marketing efforts must cater.
Resources for this episode:
Shopping Index: http://www.demandware.com/shopping-index/
Subscribe to the Cloudcast: http://sforce.co/cloudcast
Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:
