Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
The person at the grocery store Why people don't want to go the dentist in the first place Views depend on demographics The 50/50 split The deals trap "The cheap dentist in town" Corporate dentistry's effect on you Why "what should the offer be?" is NOT the question you want to ask The expenses of rebranding The right mix of messaging How to promote multiple services and avoid the niche trap Using your website effectively