My wife and I are in New York.
We're racing through time square.
We're heading to the "Stardust Diner" which is famous for it's broadway-level performing waitresses.
Suddenly I see a large black dude who's selling tour bus tickets point at me and yell:
"Hey, white dude! Are you allergic to black people?"
I didn't honor his question with answer... out loud.
But I answered it in my mind.
And it reminded me of a foolproof marketing tactic I always use in my emails I just had to share with you!
