Last week, Mic announced that it had raised $21 million in venture capital funding from investors including Time Warner, bringing its total funding to $52 million. The millennial-focused publisher is using the funding to launch nine new verticals to cover pop culture, women and finance. This is a broadening of its original mandate as a news site. On this week's Digiday Podcast, Haik joined Digiday editor-in-chief Brian Morrissey to talk about Mic’s strategy to embrace platforms and the challenges of branding.