In this episode, I get to sit down with Randy Rayess, the co-founder of Outgrow, a marketing platform that is focused on increasing customer engagement and providing interactive content. How can you use calculators, quizzes and recommendations to get more clients? Tune in to find out!
[:37] Jennifer introduces her guest for this episode — Randy Rayess.
[1:25] Why is customer engagement so important? Why is interactive content important?
[4:01] How does online interaction compare to videos?
[6:41] How difficult is it for a loan officer to put a form of these calculators and quizzes on their website?
[9:06] Where can these tools be placed? How difficult is it for loan officers to be able to have these tools placed on their websites?
[11:54] How long are these quizzes? How much time is the average consumer going to spend on the website interacting with this content?
[13:41] Why a calculator, vs. a survey?
[14:57] Where do recommendations fit in? How are they different from calculators and quizzes?
[16:52] What is the purpose of knowledge quizzes to find out how much the consumer knows?
[19:43] It's all about the execution, to make sure that the consumer experience is optimized across all devices, and furthermore is optimized for conversion.
[21:56] Find out more about what Randy does, and how his calculators and quizzes can help your business, at outgrow.co. You can even sign up for a free trial!
[25:17] Randy's product is a great tool for loan officers to interact with as many clients as possible, and then nurture them to the point of sale.
[26:09] What are some books Randy is reading or listening to these days?
[27:56] Check out outgrow.co to check out this cool tool, and you can also get in touch with Randy via email, LinkedIn or Twitter.
[28:42] Jennifer's new book will be coming out mid-April! Do support her by buying and reading it!
Mentioned in This Episode:
Kinetic Spark Consulting
Mortgage Lending Mastery on iTunes
Jennifer Du Plessis on YouTube
Jennifer Du Plessis on Zillow
Traction, by Gabriel Weinberg and Justin Mares
Email Randy at email@example.com
Randy Rayess on LinkedIn
Randy Rayess on Twitter