Ryan Stewart. He’s a digital marketing expert with over 8 years of client facing experience. He currently owns and operates Webris, a Miami-based digital marketing agency specializing in SEO and content marketing.
Famous Five:
Favorite Book? – Attached What CEO do you follow? – N/A Favorite online tool? — SEMrush How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “Just self-awareness things about who am I as a person, where I want to go and how I want to live my life”
Time Stamped Show Notes:
01:17 – Nathan introduces Ryan to the show 01:39 – Webris is an SEO agency which does a lot of digital marketing and link building 01:48 – They specialize in generating organic growth for any sort of clients 02:00 – Webris has a retainer model of 5K-6K a month depending on the work 02:15 – They require a minimum of 6 months 02:22 – Webris currently has 22 clients 02:30 – Webris is doing $100K minimum MRR 02:38 – Webris was launched March, 2016 02:52 – In Webris’ first year, they earned 750K 03:00 – Webris also has a training program 03:11 – Ryan is doing concept marketing for himself 03:32 – Ryan had link building training where he taught how to build links at scale 03:44 – Ryan also did blogger outreach PR stuff 04:18 – Ryan didn’t do any advertising on Youtube, but he has a good content 04:30 – He has a good email list and a Facebook group with 10K people, a Facebook page and Twitter page 04:42 – Ryan uses concept promotion on the videos with more views 05:30 – Ryan uses automation in Google Drive Suite 06:14 – Ryan launched a video regarding using Google Suite for automation 06:50 – Ryan thinks that YouTube is more powerful than the blog 07:09 – YouTube is much easier to use for engagement purposes 07:22 – Ryan also does mini-checklist processes for their clients 07:26 – If you have an email list and you can get 100 engaged views on your videos, it is more than enough to set you on the right direction 07:37 – Ryan’s email list is 10K with 30% open rate 07:49 – Ryan would get 500 views in 12 hours after sending his content out to his email list 08:02 – Ryan uses SEO for his YouTube video titles 08:22 – They’ll go after the keywords on their blog 08:31 – “People aren’t really using the same keywords on YouTube” 08:37 – For YouTube, you need to grab attention from the titles 09:07 – Team size is 7, in Miami and some are remote 09:30 – Webris is doing a lot of content creation and they pay per article 09:57 – Webris can also negotiate with other people for content 10:06 – They pay $100-200 depending on the client niche 10:20 – Ryan posts job ads on Upwork and on the Facebook group Cult of Copy which is run by a copywriter, Collin Theriot 11:01 – Webris has an in-depth content generation process 11:12 – Webris mitigates the process with the research upfront and by building a really good outline for the writer 11:35 – Webris will also just google for bloggers in a specific niche and pay them around $500 to write 11:54 – Content is dependent on niche 12:28 – You just got to go out and pay writers the right amount 12:50 – Prior to Webris, Ryan was doing his MBA and realized he hated everything about that life 13:59 – What Ryan made last year is less than what he did when he was 20 14:21 – Ryan’s #1 goal is that his people are happy 14:33 – Ryan spends $4K a month on their office space 16:00 – The Famous Five
3 Key Points:
If you hate doing something – just quit. Paying your writers the right amount will lead to great content. In every decision you make for your business – consider your people.
Resources Mentioned:
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOWShow Notes provided by Mallard Creatives
