How you tell a story on your website will determine whether or not your site visitors take action and what kind of action they take. Whether you're looking for email sign-ups, donations, volunteers, or something else entirely, engagement doesn't just happen; you have to make it happen! Join Raise + Engage host Danielle Johnson Vermenton with all-star guest Ben Wong as they brainstorm ways that you can entice all your different audiences to take action online.
Topics discussed this episode:
How to create a “slam-dunk” website The spectrum of website engagement Basic metrics to measure engagement online Strategic social listening Personalizing engagement to the audienceResources:
Danielle Johnson Vermenton - Twitter
http://nofilternonprofit.blackbaud.com/
Quotes:
“Everybody is trying to stand out and get noticed, but to get noticed you have to have good content that does something for the audience.” - Ben Wong
“A ‘brochure site’ is the lowest level of engagement” - Ben Wong
“By design, what are the opportunities we’re giving for engagement? Do we have a like button, is there a sharing option, is there a place for comments?” - Ben Wong
