Just two months in at his new position as CEO of the agency Laird + Partners, Patrick Yee has a clear idea of where he sees the industry heading -- and his team's role in making that happen. Yee, who left his post as Refinery 29’s evp of marketing and strategy to go agency-side, joined the Glossy Podcast to talk about the importance of knowing your end consumer, the parallels between media and retail, and the challenges facing CMOs today.
