Innovation for growth, no matter what size your business is
Happen helps businesses and brands grow through innovation. Whether it’s large multi-national corporations, or single-brand family owned – the ways to innovate in busy markets are effectively the same. Spot the frustrations your consumers have, then answer those needs with a product or service that is commercially viable.
The challenge is often to pull both levers instead of one. And while smaller organisations wish they had the clout and cash of the big corporations, the big boys wish they were still small and nimble to get things moving swiftly.
On this edition of Business Connections Live Costas Papaikonomou, one of the founding partners of The Happen Group, talks to Steve Hyland, and shares both sides of the equation, and reveals that size doesn’t really matter when it comes to innovating more successfully.On this edition of Business Connections Live, Costas will explain: Innovation is about business relevance, not creativity. Uncover consumer insights you can do something with, not mere market truths. Creating commercially viable products/services, using existing assets Building momentum and confidence to get things moving Learn the business fundamentals on how your business can achieve: Peace of mind: you don’t need to be big to innovate well. You don’t even need a lot of money. The important differences between innovating to Protect, Grow or Transform your business. All have different start- and end-points. You don’t need to fund a digital start-up to succeed. On the contrary, stay away from that nonsense. Think in propositions, rather than products.
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