In many ways, Simon Mabb presents the argument that one of the oldest businesses, insurance, may actually help the primary ticket marketplace. Everything else in the world has insurance behind it, including airline tickets, yet entertainment tickets do not generally. Mabb talks about how the coverage can help fans recoup their investment, as well as drive revenue streams for venues, ticket platforms and organizations through micro purchasing of insurance plans. Mabb discusses his efforts thus far in the United Kingdom, as well as his aspirations to bring insurance to entertainment ticketing aboard. Twitter: @SimonMabb
