Do you have massive amounts of great content, but your bank account isn't growing because of it?
The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you.
If your content isn't helping you build authority or position you as an expert, it's not effective, because your people will head to Mr.Googs and social media engines for better content.
How do you create content that builds authority?
1. Start with knowing who your specific audience and intended niche are.
If you aren’t making sales, people don’t know that they should come to you, and sometimes that’s not because you haven’t established authority, but maybe because you haven’t established the right authority.
2. Know where to place content so it converts.
Your content converts better when you put it in front of the right people.
That's why knowing specifically who you want to target is so key. Once you got that nailed down, you can make better strategic decisions of where to place your content so it has a higher chance of converting to leads or sales.
3. Create relevant content.
People are busy. They want useful and helpful content if they're going to carve out any time in their hectic days to read or view your stuff.
They want relevant and specific content to their needs.
4. Ready, Fire, Aim
One of my mentors, Todd Durkin, taught me a skill a long time ago to overcome perfectionism -- Ready, Fire, Aim.
Don’t harp over perfection; just get it out, because there’s nothing better in the market than feedback so you can course correct.
5. Speak Their Language.
If you speak absolutely no French and walk into a dinner party where everyone speaks French, chances are that you will feel uncomfortable. The same goes for your content. Don’t speak French if they speak English.
People won’t care what degree you have if you don’t solve their problems. Speak their language and they will choose you every time.
6. Target their Mindset.
I know that a lot of fitpros lose interest when I talk about helping their clients with mindset, but let’s be real, if your people are not getting the results they want, there’s a big chance that you aren’t tackling their mindset.
7. Create a Call To Action.
If your content is actually going to make you money, you have to lead people to an offer.
Are you creating a call to action for your people?
Now is the time for you to step up and create a higher quality of content that will pull you out of the herd, and get you rising above others.
I believe everybody in the fitness industry deserves a 6-figure plus lifestyle to go live with freedom and to have the ability to give back, and add value the way they want in the world and frickin’ enjoy it in a short life.
Get out there, create content, and earn those 5 freedoms.
-V
