Complex Networks has been in the business of verticals for a long time. The company has gone through major shifts in medium, ad revenue streams and products. The brand's credibility has pulled them through it all, and ahead of the curve sometimes. Now, media companies are trying to expand into verticals that include lifestyle. CEO Rich Antoniello joined Digiday editor-in-chief Brian Morrissey to talk about what it took to develop these verticals, being independent of social and video platforms, and loopholes in the video and vertical expansion strategies of new media brands.
