Anthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry's bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of the many when it comes to whether social selling is as effective as phone calls. Iannarino shares his four levels of value, as well as some of the ways that a sales team can drive consensus during their presentations. Twitter: @Iannarino
