Pekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.)
About Pekka Koskinen
Pekka is a serial software entrepreneur. Since 2002 He’s founded four companies and made one exit. Pekka founded Snoobi, a web analytics company, in 2004 and sold it to Fonecta in 2012. He’s also the founder of Solinor, Fraktio and Leadfeeder. Currently he’s the CEO of Leadfeeder - which takes all of his time. He’s placed management in his other companies who run those companies.
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About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
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The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
