Nathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield Thunderbirds. Costa shares the interesting way that the Thunderbirds were born in 2016-17, but two franchises relocating. Costa describes the challenges of building a credible sales team, amid a past 20-year franchise existence that was 30th in attendance annually. Twitter: Ncosta83
