What are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful.
About Jay Baer
· Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame.
· He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage.
· A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.
Key Takeaways:
-Your first big win and a quick return on investment is an exception to the rule and doesn’t mean it’s going to be easy from now on.
-The goal is not to be good at marketing or social media, it’s to be good at business.
-Don’t just create something because it’s a good idea, make sure it aligns with your business goals and other projects you’re working on.
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About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
