The role of the CMO is undeniably evolving—and it’s changing quickly. CMOs must be able to evolve to survive in post-digital world in which we live, or go the way of the dinosaur.
No longer is the job just about content creation and creativity; CMOs must be well-versed in technology, tools, metrics, and measurements and be able to translate this information to show the value of marketing and marketing positive contributions to the business’ bottom line.
Not everyone is meeting these demands, though. CMOs are losing their jobs left and right because they are failing to adapt. In this episode of CMO Talk, Shelly Kramer and guest host Linda Patterson delve into the new demands on CMOs, and what it takes for CMOs to survive in a post-digital business world. Don’t want to end up a CMO dinosaur? Then tune in to listen to this episode of CMO Talk.