In this segment of the Women in Sales Leadership series, I talked with Mary Ford, Director, Sales Strategy and Operations at SecureWorks.
The sales operations team is often overlooked for the value that they bring to the sales force and a company's business overall. Mary shared her views on why might happen and what you can do about it. After Mary let me know how she got started in sales, we talked about:
Mary's definition of Sales Operations.
How to develop and evolve the Sales Ops team inside your company.
How the Sales Operations function has evolved over time.
Mary's suggestions for becoming a Sales Ops Rockstar.
Where the future of Sales Operations may be headed.
Finally, Mary shared her advice for women looking to move into leadership roles.
Mary Ford currently serves as Director, Sales Strategy and Operations for SecureWorks.
Previously, she was a member of the leadership team at Cbeyond, taking the company from start-up to a publicly traded, $450 million leading Cloud and Managed services provider to SMBs. She held a number of roles leading marketing, sales operations and learning and development functions.
Ford serves as chair of the Board of the Atlanta Track Club and as a board member for the Technology Association of Georgia Sales Leadership Society.
Ford is a graduate of the Leadership Atlanta Class of 2014 and serves in a variety of other volunteer roles. She holds a BA in Economics from the University of Virginia and aanMA degree in Telecommunications from George Washington University.