In this episode, Jim Young chats with Travis Engebretsen, VP of Strategy at Seacoast Bank. Engebretsen recently wrote a piece on how a well-defined value prop that points to the customer is what will distinguish one bank from the others. The two discuss how a bank can create a customer-centric value prop and talk through the do's and don'ts. They also discuss how to buy technology effectively and efficiently at your bank and how your value prop affects how and what you buy.
