In early 2017, OIA announced an enhanced suite of member benefit partnerships in six key business channels, including finance & operations and marketing & sales. These benefits provide valuable tools to OIA members to improve their operating efficiencies and bottom lines. These vetted and trusted partners understand the outdoor recreation landscape and share the outdoor industry’s values. Today we’ll be featuring Fidelitas Development in our Partnership Profile. We'll hear from their CEO, Tyler Sickmeyer, about an event they are hosting at outdoor retailer, search engine optimization, pay per click advertising, and more. You can learn more about Fidelitas Development at fidelitasdevelopment.com/OIA You can see events at Outdoor University at Outdoor Retailer here - https://outdoorindustry.org/events/oia-outdoor-retailer/ You can learn more about other OIA member benefit partnerships at outdoorindustry.org. Just click on the Membership link at the top of the page.