Simplification of the message is vital to enlisting support and/or selling the product. Most successful endeavors end up being a simple solution to a complex problem. Complicated messages get lost and confuse customers and stakeholders. PR firms make a good living condensing messages to brands and slogans. However, in order to get to the simple slogan or elevator pitch, you have to thoroughly understand the issues and the problem at hand. Join team members Mike Bills and Will Carlson as they discuss simplifying the message and learn what's in store for our July podcasts.
“What the hell does this mean?” (1:49) “Be thoughtful about the bullet points.” (2:54)
(2:32) Condense your hour long speech to ten minutes. (3:33) Moving our passion and knowledge to a takeaway message for the listener. (6:57) The power of illustrating to solve problems.
Don't be overwhelmed by the daunting task. Take a big problem and break it down to small parts.