Using Design to Create Positive Impacts
01:29 Guest Lynelle Cameron is introduced. 01:39 Lynelle describes Autodesk. 02:48 Lynelle shares her journey to becoming the vice president of Sustainability at Autodesk. 04:06 Lynelle discusses Paul Hawken’s new book, “Drawdown.” 05:17 Lynelle tells about the Autodesk Foundation. 06:41 Lynelle defines the term “design.” 07:08 Lynelle talks about climate change through the lens of design. 09:58 Lynelle states how the Foundation provides support to companies and organizations. 14:03 Lynelle gives examples of organizations that are working domestically on issues of urban design and social and environmental justice. 15:44 Lynelle provides where people can learn more about the Foundation’s work. 16:07 Lynelle explains how investing at an intellectual-capital level has impacted Autodesk and its culture. 19:00 Lynelle speaks to the benefit of Autodesk employees’ ability to make a positive impact in the world. 20:57 Lynelle addresses what the current state of corporate social responsibility is and what the outlook is of sustainability and equity being a part of a business’s core mission. 22:40 Lynelle supplies her thoughts on if the current administration’s roll back of the climate progress that was made will have an impact on the business community. 24:05 Lynelle makes known how people who might benefit from the Autodesk Foundation’s programs can get more information. 25:17 Lynelle mentions if there is an effort to share the lessons, or best practices, that have been learned.
Lynelle Cameron is president and CEO of the Autodesk Foundation and vice president of Sustainability at Autodesk. She established both to invest in and support people who are designing solutions to today's most pressing social and environmental challenges. Under Cameron’s leadership, Autodesk created the Sustainability Workshop, an online learning platform for sustainable design that has reached over 2 million students and professionals worldwide, and launched two software donation programs: the Technology Impact program for nonprofit organizations and the Entrepreneur Impact program for early-stage clean-tech and social-impact companies around the world. Cameron has also led the company in setting ambitious science-based greenhouse-gas-reduction targets, committing to 100 percent renewable energy and integrated reporting. Since Cameron joined nine years ago, Autodesk has received numerous awards for sustainability leadership and innovation. A published author and regular speaker, Cameron has degrees from Haas School of Business at UC Berkeley, University of Michigan, and Middlebury College.
“Autodesk is a leading provider of 3D design software that is used to make quite literally anything on the planet. Whether you’re building a car, a highway, a building, or even a whole city, there’s a good chance that you use one of Autodesk’s products.”
“The turning point for me was reading a book called ‘The Ecology of Commerce’ by Paul Hawken, and that’s when I realized to really make the kind of transformative change that I was looking for, I needed to go work from within the private sector.”
“We launched the Autodesk Foundation about three years ago, and we have historically as a company always given back to communities where we work. So the idea of philanthropy was not new for the company, although the actual foundation is … As a foundation, we invest in people and organizations who are using design to address, initially, a whole range of social and environmental challenges.”
“Design is the creation, the idea, and then the actual making of anything, quite literally, on the planet…it’s all about imagining and creating things that, in our mind, are going to make the world a better place for billions of people.”