This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing. In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology. The close stage is where marketing hands the opportunity off to sales to turn into a customer. The delight stage is how to turn customers into promoters. These stages are where the ROI of how marketing happens, if your marketing efforts fall flat the problem is usually here. Listen in and learn how thrive at these points in the buyers journey What is the Inbound Methodology? The difference between inbound and outbound marketing. You can Subscribe to this podcast iTunes, Stitcher and iHeartRadio Guests on this podcast: Brian Signorelli Mark Kilens Meghan Keaney Anderson Meredith Olmstead Amy Johnson James Peach
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.