“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
—Think with Google
We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!
Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”
Check out the podcast to learn about:
There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.