Real-Time Audience Behavior with AI

In this episode, Kevin Lyons shares his insights on:

Real-Time Audience Composition with AI Hyper-Personalization - AI Driven Targeting meets AI Driven Content Communicating the value of machine learning to CMO’s

About Kevin Lyons:

Kevin is a Senior Vice President, Data Science, Digital Technology at Nielsen Marketing Cloud.

A data science and marketing technology thought leader, Kevin helps companies out-think their competitors by using data-driven insights to make better strategic business decisions.

Kevin is responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining and modeling, marketing optimization, predictive analytic platform development, and business intelligence solutions.

Fun Facts about Kevin - Kevin was a Ph.D. candidate in history with a specialization in medieval history. His first job out of school was selling life insurance. He eventually went back to school and got a degree in advanced math, which led him to the path of AI career.