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In today's video, I am sharing 7 restaurant marketing and promotion tips and strategies to help you ensure success in your restaurant business. The restaurant business is a scary thing and if you pay enough attention, most of them shut down very quickly after launch. Here are 7 things plus bonuses to consider before launch and immediately if already launched.
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1. Franchise or NOT!
Before you launch your restaurant, be sure to understand the pros and cons of the franchise model. For me, the only reason why I'd ever go with a franchise model is all wrapped into one word; Leverage.
Leverage is an essential part of business in the digital age. I would specifically want to leverage brand and marketing so I could focus on cooking the best dishes to serve customers. Operational systems is a plus.
Obviously, this option involves a sizable investment. If you don't have hundreds of thousands of dollars, pay particular attention to the rest of the 7 marketing strategies I share here.
2. Research your market
This is specifically about learning about the history of the restaurants in the local market especially those that have come and go. Restaurants come and go all the time. You need to know the market you want to target, it's size and the competition.
3. Build follower-ship online
I can't stress this enough. You need to have raving fans of your personal brand as a food expert before launching a restaurant. It's part of marketing and it will reduce your marketing cost a great deal. Publish content related to content of food, cooking, recipes and more.
It shouldn't come as a surprise to people when you do decide to launch that you were planning to own restaurant. in fact, your followers should have be bothering you to launch one already.
4. Become the tourist spot
When you create online content such as foodie pictures, memes, cooking videos, commentaries on food and cooking shows for the internet, your audience is now global. There will be people online who follow you and plan to visit when they come to town. Let's face it, you local market are not going to eat out often enough to keep you in business.
5. Document Birthdays & Anniversary
Build a database of name, email, birthdays and anniversary. Send out coupons at about a month or less from this special dates to fill your seats. This events happen all year round for your customers. If you are not showing up on their radar, they'll end up at another restaurant; but may be not. Just your correspondence showing up could be a reason for them to decide to get out to eat.
6. Google maps, local listings and yelp
Make sure you are listed in every local business listings especially if it is free. Take advantage of everywhere you can generate traffic and leads to your restaurant for free. Lots of older folks still go through traditional local listings. Get enlisted on Google maps, and yelp. You can buy a fiverr.com gig to get that done these days.
7. On-site Incentivized Reviews
Once people start visiting you restaurant, use the visits as a strategy to kill 2 birds with 1 stone. Buy 2 or 3 ipads and have them log in to Google and give you a rating and review in exchange for an extra plate of dessert. Ratings and reviews are a great way to outshine your competition in online visibility. (i.) Get on their good side with extra dessert and (ii) Get rating and reviews while the feeling it hot.
I decided to add 2 bonus restaurant marketing, promotion strategies, tips and ideas for you below...
8. Incentivized Referral - Make people refer others by offering coupons
9. Active and dynamic online presence - Make online content creation a active, perpetual and on-going part of your operation. It can be as simple as a weekly vlog of showcasing your in-store operation. 10. Make WiFi available to guests - The longer butts are in your seats at any point in time, the more restaurant will bring in. You want your restaurant to be a hangout spot unless there is a line outside which is the ultimate goal anyway.
11. Multiple Streams of Income - Don't get attached to your specialty menu. Attachments are great way to be out of business prematurely. Have other generic food and meal available on your menu for safe eater.
Sell other things in a nice arranged way in your aisle ways of the restaurant. Make your restaurant all-inclusive spot in a tasteful way. Each additional penny can make the difference between long term success or not.
12. Identify your PPP & CCC in a written form and in your plan. PPP stands for people, product and process. CCC stands for create, capture and convert. Avoiding this step is a deadly thing to do.
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The 2 Top Mistakes that restaurants make is getting int the business without any research and any follower-ships. Even closed friends are typically surprised when an average new restaurant owner launches. Little to no wonder why they mostly shut doors in less then 24 months.
Want to learn more about building an online follower-ship, attracting leads and new customers for free online? Attend our free mastermind class by reserving a seat here now.
ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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