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This video is not about how to market to general contractors. It's more about becoming a top general contractor in the business. Over the next few words, I break down the best way to advertise construction businesses in the digital age. The 10 points checklist when marketing for contractors and home improvement professionals..
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1. People
There are 3 P's in business. If you watch CNBC's The Profit, you've heard this before. The first in the P's stand for people. You need to fill your pipeline with people. The money you are going to make as a contractor is in someone's hands.
The people are on the internet search on Google right now for various things. Thank goodness. In this digital age, you do not have shortage of people. You may however lack the skills of attracting them.
2. Product
The 2nd P stands for product a.k.a you services. You are offering a product and service of general contracting. Therefore the 2nd point on this checklist is covered.
However, if you want to build your general contractor services into a leveraged business system, you should have related products to sell as well. It's the same reason why "Best Buy" just don't sell Televisions alone. They also sell antennas and power cords. These days, they sell more like the Amazon fire stick.
3. Process
Now we are getting closer to the money. In order to create revenue, we must connect your 'product' with the 'people'. The 3rd P is the process that we use to do that. The process has 3 different elements to it; Create, Capture and Convert. Let's dive in.
4. Create
When your ideal prospect wants to hire a general contractor, they typically go to one place. Google. They search for an array of keyword phrases; starting from things like "Los Angeles General Contractor".
What are you creating? You need to create online content that caters to this audience. When they search, you went them to find your video channel or your website. But there is more.
5. Invest
A lot more of the market share search for other terms related to actual questions, problems and pain that can potentially lead to hiring of a general contractor both in the short and long term. You need to invest time and possibly money in learning what your potential clients are searching for on Google and other search engines.
6. Learn
Let me repeat that. Do a thorough research and learn what your potential clients are searching for on Google and other search engines. Phrases such as quick fix for a broken toilet.
7. Do
You probably have this part covered. You should be an actual general contractor because everything else in this checklist will be a 2nd nature to you. So yes. Doing is a part of the checklist.
8. Teach
9. Capture
10. Convert
If you want to use this method to generate free traffic, free leads and easy daily signups into your business, attend my free class:
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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